Problem 20-3B (50 minutes)
Part 1
Budgeted Income Statement
For Months of July, August, and September, 2015
Sales* …………………………………………….…..
Cost of goods sold* ………………………..…
Gross profit ………………………………………..
Sales commissions (10%) ……………..…..
Advertising ($200,000 x 1.25) ………..…..
Store rent ……………………………………..…..
Administrative salaries ……………………..
Depreciation-Office equipment ……..…..
Other ………………………………………………..
Total expenses …………………………..…..…..
Net income ……………………………………..…..
* Volume for the next three months increases by 10% per month
June ($1,300,000/$130) …………………………
July ………………………………….…………………
August ……………………………..…………………
Part 2: Analysis Component
The plan for increasing sales volume by reducing the price and increasing
advertising would cause the company to generate less net income in each of the
three months of the next quarter than was earned in June. The expected results
for the first three months are not encouraging. However, the September net
income is 83% of that for June, and the rate of increase in earnings over the three
months is substantial. If the growth rate for sales can be maintained without
increasing commissions or other expenses, a large payoff might be earned by
making the changes and riding out the short-run period of relatively lower profits.
This is a common problem for management when introducing a new strategy,
product, or service to the market.