Problem 20-3A (50 minutes)
Part 1
Budgeted Income Statement
For Months of January, February, and March, 2016
Sales* …………………………………………….…
Cost of goods sold* ………………………..…
Gross profit ………………………………………
Sales commissions (10%) ……………..…
Advertising ($250,000 x 1.15) ………..…
Store rent ……………………………………..…
Administrative salaries ……………………
Depreciation-Office equipment ……..…
Other expenses …………………………….…
Total expenses ……………………………….…
Net income …………………………..……………
* Volume for the next three months increases by 10% per month
December ($2,250,000/$150) …………………
January ………………………………………………
February …………………………..…………………
March ……………………………………….…………
Part 2: Analysis Component
The plan for increasing sales volume by reducing the price and increasing
advertising would cause the company to generate less net income in each of the
three months of the next quarter than was earned in December. This result is not
encouraging. However, the rate of increase in earnings over the three months is
substantial. If the growth rate for sales can be maintained without increasing
commissions or other expenses, a large payoff would be earned by making the
changes and riding out the short-run period of relatively lower profits. This is a
common problem for management when introducing a new strategy, product, or
service to the market.