Exercise 19-13 (15 minutes)
Expected contribution margin from Bikers’ Club offer:
Revenue (50 suites x 3 nights x $125 per night) ………………………..…
Variable costs (50 suites x 3 nights x $30 per night) …………………..……..
Contribution margin …………………………………………………………………………
As long as there are no additional fixed costs (additional staff that must be
hired to see to the extra customers, for instance), and as long as no
customers who would otherwise pay the full $250 per night are turned
away, the hotel will realize a $14,250 increase in profits.
Exercise 19–14 (15 minutes)
Expected contribution margin from JSA convention offer:
Revenue (100 rooms x 4 nights x $150 per night) …………………………..
Variable costs (100 rooms x 4 nights x $40 per night) ……………….………
Contribution margin …………………………………………………………………………
As long as there are no additional fixed costs (additional staff that must be
hired to see to the extra customers, for instance), and as long as no
customers who would otherwise pay the full $300 per night are turned
away, the hotel will realize a $44,000 increase in profits.