Taking It to the Net — BTN 13-5
1. Profit margin ratio .................
$660,931/$6,644,252 = 9.9%
Analysis and Interpretation: Hershey’s performance generally improved in
all areas evaluated for the profitability metrics reported in the table above
with the exception of return on common equity.
Teamwork in Action — BTN 13-6
Team reports should look something like the following:
Horizontal analysis is comparing a company’s financial statement amounts
across time. We compare data from comparative statements that are
horizontally aligned; that is, we compare the same items from one period to
Example: Assume that prior year sales equal $240,000, and current year