Taking It to the Net — BTN E-5
(See Dell’s Note 15 – Segment Information)
1. Large Enterprise; Public; Small and Medium Business; and Consumer.
2. The Large Enterprise segment reports $1,553 million of operating income
and the Large Enterprise segment reports $3,054 million of assets.
3. Dell’s Operating Income and Total Assets by Segment
Total Assets 2013 :
Total Assets 2012
Small & Medium
Business …………………
The Small and Medium Business had the highest segment return on
assets for the fiscal year ended 2013 with a 132.7% return. The other
three segments had returns on assets ranging from (0.9)% to 64.9%.
4. The six product groups reported by Dell include: Desktop PCs, Mobility,
Software and peripherals, Servers and networking, Enhanced services,
and Storage.
Mobility ……………………………………………………….
Desktop PCs ……………………………………………….
Servers and networking ……………………………….
Software and peripherals ……………………………..
Services ……………………………………………………...
Storage ……………………………………………………….
Totals ………………………………………………………….
Dell earned more—in both dollars and returns—from its Mobility group;
its Desktop PCs was second in both categories.