7-23
Requirement 4:
The annual EVA bonus for a particular Team Member is first deposited in a
“pool”, and then a portion of the pool balance is paid out annually. The
payout amount is 100% of the pool “up to certain job-specific dollar amounts
plus a portion of the excess.” If the payout amount will cause the Team
management to focus on the short term, consider the bonus pool of one
particular manager. Suppose the manger can increase EVA by $100,000 this
period by cutting back on consumer advertising. Doing so will add $20,000 to
the manager’s EVA bonus but only $5,000 of that bonus will be paid out this
year. The remaining $15,000 of the bonus stays in the pool for possible
short-run decisions that hurt future performance.
Requirement 5:
When an average of several metrics is used, it is more difficult for managers
to “game the system” by maximizing a single metric when doing so is not
optimal. For example, if a single metric of sales growth is used, managers
pursue sales growth if that is a component of the average. But if operating
margin is also a component of the average, the incentive to pursue
C7-4 Duke Energy Corp: Rate Regulation and Earnings Management
Requirement 1: