Case 5-32 (continued)
Allocation of common fixed expenses on the basis of sales revenue:
Percentage of total sales ……
Allocated common fixed
expense* ……………………..
Product fixed expenses ……..
Allocated common and
product fixed expenses (a)
Unit contribution margin (b) .
“Break–even” point in units
sold (a) ÷ (b) ………………..
*Total common fixed expense × percentage of total sales
If the company sells 172,983 units of the Velcro product, 211,801 units of
the Metal product, and 268,943 units of the Nylon product, the company
will indeed break even overall. However, the apparent break-evens for two
of the products are higher than their normal annual sales.
Normal annual sales volume ….
“Break–even” annual sales …….
“Strategic” decision ……………..
It would be natural for managers to interpret a break-even for a product as
the level of sales below which the company would be financially better off