Exercise 5-5 (20 minutes)
1. The following table shows the effect of the proposed change in monthly
advertising budget:
Assuming no other important factors need to be considered, the
increase in the advertising budget should not be approved because it
would lead to a decrease in net operating income of $2,300.
Alternative Solution 1
Expected total contribution margin:
$189,000 × 30% CM ratio ………………
Present total contribution margin:
$180,000 × 30% CM ratio ………………
Incremental contribution margin ………..
Change in fixed expenses:
Less incremental advertising expense .
Change in net operating income …………
Alternative Solution 2
Incremental contribution margin:
$9,000 × 30% CM ratio …………………
Less incremental advertising expense ….
Change in net operating income …………