Chapter 05 – Lecture Notes
5-16
A. The term sales mix refers to the relative proportions in
which a company’s products are sold. Since different
products have different selling prices, variable costs,
and contribution margins, when a company sells more
than one product, break-even analysis becomes more
complex as the following example illustrates:
Helpful Hint: Mention that these calculations typically
assume a constant sales mix. The rationale for this
assumption can be explained as follows. To use simple
break-even and target profit formulas, we must assume
the firm has a single product. So we do just that – even
for multi-product companies. The trick is to assume the
company is really selling baskets of products and each
basket always contains the various products in the
same proportions.
i. Assume the RBC sells bikes and carts. The bikes
comprise 45% of the company’s total sales revenue
and the carts comprise the remaining 55%. The
contribution margin ratio for both products
combined is 48.2%.
ii. The break-even point in sales would be $352,697.
The bikes would account for 45% of this amount,
or $158,714. The carts would account for 55% of
the break-even sales, or $193,983.
1. Notice a slight rounding error of $176.