B. Trend analysis (also called trend percent analysis or index
number trend analysis)
1. A form of horizontal analysis used to reveal patterns in data
across successive periods.
2. Involves computing trend percents (or index number) as
follows: Analysis period amount divided by base period
amount) multiplied by 100.
3. Often aided by graphical depiction.
III. Vertical Analysis—(also called common-size analysis) Comparing
financial condition and performance to a base amount. The analysis
tools include:
A. Common-Size Statements—reveal changes in the relative
importance of each financial statement item by redefining each in
terms of common-size percents.
1. Base amount is commonly defined as 100%. Usually a key
aggregate figure is the base (Examples: revenue—income
statement base, total assets—balance sheet base).
2. Sum of individual items is 100%.
3. Common-size percentage equals (Analysis amount divided by
Base amounts) multiplied by 100.
B. Common-Size Graphics
Graphical analysis (Ex. pie charts and bar charts) of common-size
statements that visually highlight comparison information.
IV. Ratio Analysis—widely used analysis tool that express key
relationships among financial statement items. Ratios are organized
into the four (A to D below) building blocks of analysis:
A. Liquidity and Efficiency
1. Liquidity refers to the availability of resources to meet short-
term cash requirements.
2. Efficiency refers to how productive a company is in using its
assets. Efficiency is usually measured relative to how much
revenue is generated for a certain level of assets.
3. Ratios in this block:
a. Working capital—the excess of current assets less current
liabilities.
b. Current ratio—current assets divided by current liabilities;
describes a company’s ability to pay its short-term
obligations.
c. Acid-test ratio—similar to current ratio but focuses on
quick assets (i.e., cash, short-term investments, accounts
receivable, and notes receivable) rather than current
assets. Calculated as quick assets divided by current
liabilities.