Chapter 05 – Communicating and Interpreting Accounting Information
5-3
Chapter Take-Aways, Continued
2. Identify the steps in the accounting communication process, including the issuance of press
releases, annual reports, quarterly reports, and SEC filings as well as the role of electronic
information services in this process.
Earnings are first made public in press releases. Companies follow these announcements with annual
and quarterly reports containing statements, notes, and additional information. Public companies must
file additional reports with the SEC, including the 10-K, 10-Q, and 8-K, which contain more details
about the company. Electronic information services are the key source of dissemination of this
information to sophisticated users.
3. Recognize and apply the different financial statement and disclosure formats used by
companies in practice and analyze the gross profit percentage.
Most statements are classified and include subtotals that are relevant to analysis. On the balance
sheet, the most important distinctions are between current and noncurrent assets and liabilities. On the
income and cash flow statements, the distinction between operating and nonoperating items is most
important. The notes to the statements provide descriptions of the accounting rules applied, add more
information about items disclosed on the statements, and present information about economic events
not included in the statements.
4. Analyze a company’s performance based on return on assets and its components and the effect
of transactions on financial ratios.
ROA measures how well management used the stockholders’ investment during the period. Its two
determinants, net profit margin and asset turnover, indicate why ROA differs from prior levels or the
ROAs of competitors. They also suggest strategies to improve ROA in future periods. The effect of
an individual transaction on a financial ratio depends on its effects on both the numerator and
denominator of the ratio.
Key Ratios
Gross profit percentage measures the excess of sales prices over the costs to purchase or produce the
goods or services sold as a percentage. It is computed as follows:
Gross profit percentage = Gross Profit Net Sales
Return on assets (ROA) measures how much the firm earned for each dollar of investment. It is
computed as follows:
Return on Assets = Net Income Average Total Assets