Chapter 04 – Adjustments, Financial Statements, and the Quality of Earnings
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HANDOUT 4 – 4
TOTAL ASSET TURNOVER RATIO
Refer to the financial statements from Handout 3-3 and calculate the net profit margin ratio of Deana’s
Decorators for the year ending December 31, 2014. At January 1, 2014, assets totaled $110,000. Then,
indicate what this ratio measures and how you would interpret the results.
Calculation:
Average Total Assets = (Beginning balance + Ending balance) ÷ 2
Average Total Assets = ($110,000 + $117,950) ÷ 2 = $113,975
Total Asset Turnover Ratio = Net Sales (or Operating Revenues) ÷ Average Total Assets
Total Asset Turnover Ratio = $120,400 ÷ $113,975 = 1.06
What it measures and how to interpret:
The total asset turnover ratio measures the sales generated per dollar of assets. Deana’s Decorators
generated $1.06 of sales per dollar of assets.
The total asset turnover ratio would be interpreted by comparison to that of prior periods and to that of
the company’s competitors.
A high asset turnover ratio signifies efficient management of assets; a low asset turnover ratio signifies
less efficient management. A company’s products or services and business strategy contribute
significantly to its asset turnover ratio. However, when competitors are similar, management’s ability
to control the firm’s assets is vital in determining its success. Stronger financial performance improves
the asset turnover ratio.