Chapter 13 – Analyzing Financial Statements
13-3
Chapter Take-Aways
1. Explain how a company’s business strategy affects financial analysis.
In simple terms, a business strategy establishes the objectives a business is trying to achieve.
Performance is best evaluated by comparing the financial statements to the objectives that the
business was working to achieve. In other words, an understanding of a company’s strategy provides
the context for conducting financial statement analysis.
2. Discuss how analysts use financial statements.
Analysts use financial statements to understand present conditions and past performance as well as to
predict future performance. Financial statements provide important information to help users
understand and evaluate corporate strategy. The data reported on statements can be used for either
time-series analysis (evaluating a single company over time) or in comparison with similar companies
at a single point in time. Most analysts compute component percentages and ratios when using
statements.
3. Compute and interpret component percentages.
To compute component percentages for the income statement, the base amount is net sales revenue.
Each expense is expressed as a percentage of net sales revenue. On the balance sheet, the base amount
is total assets; each balance sheet account is divided by total assets. Component percentages are
evaluated by comparing them over time for a single company or by comparing them with percentages
for similar companies.
4. Compute and interpret profitability ratios.
Several tests of profitability focus on measuring the adequacy of income by comparing it to other
items reported on the financial statements. Exhibit 13.3 lists these ratios and shows how to compute
them. Profitability ratios are evaluated by comparing them over time for a single company or by
comparing them with ratios for similar companies.
5. Compute and interpret liquidity ratios.
Tests of liquidity focus on measuring a company’s ability to meet its current maturing debt. Exhibit
13.3 lists these ratios and shows how to compute them. Liquidity ratios are evaluated by comparing
them over time for a single company or by comparing them with ratios for similar companies.
6. Compute and interpret solvency ratios.
Solvency ratios measure a company’s ability to meet its long-term obligations. Exhibit 13.3 lists these
ratios and shows how to compute them. Solvency ratios are evaluated by comparing them over time
for a single company or by comparing them with ratios for similar companies.
7. Compute and interpret market test ratios.
Market test ratios relate the current price of a stock to the return that accrues to investors. Exhibit 13.3
lists these ratios and shows how to compute them. Market test ratios are evaluated by comparing them
over time for a single company or by comparing them with ratios for similar companies.