up an asset called “prepaid advertising,” and to wait until 2016 to record any
expense. The CFO explains, “This ad campaign has produced significant sales
in 2015; but I think it will continue to bring in customers throughout 2016.
By recording the ad costs as an asset, we can match the cost of the advertising
with the additional sales in 2016. Besides, if we expense the advertising in
2015, we will show an operating loss in our income statement. The bank
requires that we continue to show profits in order to maintain our loan in good
standing. Failure to remain in good standing could mean we’d have to fire
some of our recent hires.” As an employee, should you knowingly record
advertising costs incorrectly if asked to do so by your superior? Does your
answer change if you believe that misreporting will save employee jobs?
Key Issues
Recording all advertising expense in 2015 (instead of delaying a portion until 2016) has
the effect of reducing net income.
Since the bank requires the company to maintain profitability, recording all advertising
expenses in 2015 causes the company to lose good standing.
Strictly following the rules of accounting vs. the use of discretion.
What is the role of an employee? Do the right thing or do what your boss tells you?
Option 1: Expense advertising costs immediately as per GAAP
GAAP guidelines are in place for accountants to follow, and the correct action is to
expense the advertising costs in the current year, regardless of what the CFO says and
regardless of the consequences.
Not following GAAP would mislead financial statement users and the role of the
financial accountant is to both measure and communicate accurately and honestly.
Employees’ ethics should override pressure from our boss, and avenues probably exist to
report the circumstances anonymously.
Option 2: Establish a prepaid advertising account to delay the recognition of some expenses
Why do I have to be the employee to take on the burden of standing up to the CFO? Is
my job not to do as I am told?
The CFO has a point. If we don’t set up the prepaid account, long-term ramifications
such as violating the debt covenant with the bank would not be good for the company.
Plus, this prepaid account is just a timing issue, as we will still eventually report all of the
expense related to advertising.
Am I not simply protecting my fellow employees’ jobs by complying with the CFO’s
request?
GAAP is not a set of specific rules, as it allows managers discretion in applying the
principles of the rules. Thus, since the establishment of the prepaid account appears to
be justifiable (matching costs with future revenues), is this adjustment really such a bad
thing?