new company example with all new information to separately illustrate common stock, preferred
stock, and treasury stock making it more difficult to show how the accounts in stockholders’
equity are integrated.
Part B is entitled “Earned Capital,” and examines transactions related to retained earnings.
The recording of cash dividends is covered first including a discussion as to why many profitable
companies pay little or no dividends. Stock dividends and stock splits are covered in a little more
depth using the continuing example of Canadian Falcon. It’s important to emphasize the reason
for most large stock dividends and stock splits. The primary reason is to lower the trading price
of the stock to a more acceptable trading range, making it attractive to a larger number of
potential investors (see the decision maker’s perspective in this section).
Part C analyzes the stockholders’ equity section for American Eagle, Inc. It also demonstrates
how a separate statement of stockholders’ equity differs from the stockholders’ equity section
reported in the balance sheet. The stockholders’ equity section reported in the balance sheet
shows the balance in each equity account at a point in time. In contrast, the statement of
stockholders’ equity summarizes the changes in the balance in each equity account over a
period of time.
The chapter ends with the calculation of financial ratios for Deckers Outdoor (makers of
Teva sandals and Ugg boots) and Wolverine World Wide (makers of Chacos and Patagonia).
Ratios include the return on equity, return on the market value of equity, earnings per share, and
the price-earnings ratio. The decision maker’s perspective in this section is designed to help
students understand why stockholders’ equity reported on the balance sheet doesn’t usually equal
the true market value of equity.
Assignment Charts
Questions Learning
Objective(s) Topic
Time
(Min.)
1 LO10-1 Describe stages of equity financing 5
2 LO10-1 Provide examples of public and private corporations 5
3 LO10-1 Describe the four basic ownership rights of common
stockholders
5
4 LO10-1 Compare forms of business 5
5 LO10-1 Describe the primary advantages and disadvantages
of a corporation
5
6 LO10-1 Explain the benefits of an LLC or an S corporation 5
7 LO10-2 Explain the difference between authorized, issued,
and outstanding shares
5
8 LO10-2 Identify how many shares are authorized, issued,
and outstanding
5
9 LO10-2 Describe par value and how it used in recording the
issuance of stock
5
10 LO10-3 Discuss the three potential features of preferred
stock
5
11 LO10-3 Explain why preferred stock is a mixture of
attributes between common stock and bonds
5