1-42 Strategy and the Balanced Scorecard; Customer Service (15
min)
Most of these companies are well-known and the students will likely
The 2009 list shown below had five firms in common with the 2010 list:
USAA, Lexus, The Ritz-Carlton, Publix Super Markets, and Ace Hardware:
1. Amazon.com
2. USAA
3. Jaguar
4. Lexus
5. The Ritz-Carlton
6. Publix Super Markets
7. Zappos.com, online retail
8. Hewlett-Packard
9. T. Rowe Price Brokerage
10.Ace Hardware
The 2007 list shown below had four firms in common with the 2010 list:
1. USAA
2. Four Seasons Hotels
3. Cadillac
4. Nordstrum
5. Wegmans Food Markets
6. Edward Jones, brokerage
7. Lexus
8. UPS
9. Enterprise Rent-a-Car
10.Starbucks