Chapter 18 – Performance Measurement to Support Business Strategy
18–19
Multiple Choice
1. Which of the following is a nonfinancial measure?
a. Number of customer complaints.
b. Return on investment.
c. Prevention cost.
d. Opportunity cost.
2. Which of the following statements is correct?
a. The business model can suggest ways to evaluate performance that makes sense to the
organization.
b. A single measure of performance typically evaluates the result.
c. Multiple measures emphasize how the result was achieved.
d. All of the above.
3. Balanced scorecard
a. Emphasizes financial performance.
b. Caters to the needs of employees.
c. Tries to meet the organization’s responsibilities to stakeholders.
d. Is just a set of multiple performance measures.
4. Manufacturing cycle time is an example of a balanced-scorecard measure of
a. Financial performance.
b. Customer perspective.
c. Internal business process.
d. Learning and growth.
5. Continuous improvement
a. Is a philosophy of running the business.
b. Is independent of benchmarking.
c. Is looking to improve the efficiency of activities.
d. Both a and c.
6. Which of the following can be used to measure customer satisfaction?
a. Number of customer complaints.
b. Number of service calls.
c. Number or returns.
d. All of the above.
The following information is for questions 7 – 8.
A manufacturing company has the following average times.
Product transportation: 0.25 hour.