Chapter 10 – Fundamentals of Cost Management
10–13
• Using actual activity leads to information that can distort pricing decisions.
• Since theoretical capacity is difficult to achieve, managers using it as a basis for pricing
are in danger of not recovering the costs.
• A business usually acquires more capacity than it expects to use possibly because
(1) the expansion in the future would have been taken care of, and
(2) the (seasonal) demand tends to fluctuate.
• For case (1) above, since the business purchases the capacity for its own use (not for
customers), the better cost system would use practical capacity (or some measure of long-
term volume) to prevent overstating the cost of serving customers.
• When case (2) prevails, the excess capacity is to benefit the customers in peak demand.
Therefore, the better allocation base is normal (or actual) volume in which the customers
pay for the unused capacity.
• A variation of case (2) occurs when there are seasonal differences in demand. For RAC,
that means summer months (or weekends) will see peak demand and the capacity is
reserved to serve the summer (or weekend) market. In this case, the best solution is to
assign the cost of unused capacity to summer (or weekend) customers who will benefit
the most from the excess capacity.
• Pricing depends not only on costs but also on market conditions, including what
competitors are likely to do. The alternative use for the unused capacity may also play a
role.
LO 10-7 Describe how activities that influence quality affect costs and
profitability.
♦ Total quality management (TQM) systems are developed to support quality initiatives. Unless
the cost accounting systems are also designed to support these initiatives, companies are likely to
find that TQM has little economic benefit.
• A separation of cost and quality systems risks sending managers wrong signals about
the value of quality programs.
• For the implementation of TQM to be effective, fives changes must be made to the
traditional managerial accounting systems.