• Avon Representatives collectively earn an estimated $6 billion each year
• Avon’s brand has 90% awareness across the globe and the company sells four lipsticks every second of the
day.
• The Avon Foundation for Women is the world’s largest corporate philanthropy for women, and has raised
and awarded $725 million.
• Answers will vary. Costs, contribution margin, and the effect on net profit may be cited. Nonfinancial
matters may also be considered, including quality of, and demand for, the product.
2. Accounting procedure whereby all manufacturing costs, including fixed costs, are charged to cost of goods
manufactured.
4. In most cases, direct costing; offers computation of the contribution margin.
6. Net sales minus variable cost of goods sold and variable operating expenses.
8. Future earnings or potential benefits that are given up because of action taken.
10. Effect on employee morale, pace of technology improvements, availability of cash for purchase.
12. Cash from sale should offset the cost of new equipment.
14. New equipment may entail training or layoffs.
These questions are designed to check students’ understanding of new terms, concepts, and procedures presented
in the chapter.
Discussion Questions
CHAPTER 30
COST-REVENUE ANALYSIS FOR DECISION MAKING
Chapter Opener: Thinking Critically
For Avon, the decision to cease operations at the site aligned with the company’s restructuring efforts aimed at
enhancing the company’s efficiency, effectiveness, and profitability. Other companies may have different reasons
for closing plants.
Fast Facts
Managerial Implications: Thinking Critically