Chapter Opener: Thinking Critically
Fast Facts
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Managerial Implications: Thinking Critically
Discussion Questions
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Note to instructor: These questions are designed to check students’ understanding of new terms,
concepts, and procedures presented in the chapter.
Assets = Liabilities + Owner’s Equity
Southwest Airlines opened in 1971 with three planes flying between Houston, Dallas, and San
Antonio. Southwest Airlines currently flies almost 100 million passengers a year to 63 cities all
across the country.
For the fiscal year 2009, the company’s net income was $99 million while its total operating
revenue was $10.4 billion.
Beginning-of-period capital balance, additional investments, net income/loss for period, less
withdrawal ending capital balance
f. assets increase, liabilities increase
CHAPTER 2
ANALYZING BUSINESS TRANSACTIONS
In 2009 Southwest served 63.2 million cans of soda, juices, and water; 14.3 million alcoholic
beverages; 14 million bags of pretzels; 90 million bags of peanuts; 17.7 million Select-A-Snacks;
and 33.5 million other snacks.
Answers will vary. Students should mention total assets and the type of assets, the liabilities the business
would be responsible for, and whether the business is making a profit.
Answers will vary but students should recognize that happy employees are more productive and present
a positive image to the company. Happy employees are also loyal which leads to lower employee
turnover, and lower training and recruiting expenses. Happy employees are much less likely to steal from
the company, and of course, happy employees mean happy customers who become repeat customers.
Firm name, title of statement, date of statement or the period of time covered
b. one asset increase and another decrease; no change in total assets
e. assets decrease, owner’s equity decrease
c. assets decrease, liabilities decrease
d. assets increase, owner’s equity increase
Outflow of money/assets for costs used to produce revenue
a. assets increase, owner’s equity increase
Revenue and expenses; net income or loss