Americans drink an average of 2.6 cups of coffee per day.
• Green Mountain Coffee Roasters (GMCR) maintains two business units: the Specialty Coffee Business
Unit (Green Mountain Coffee® and Tully’s Coffee® brands) and the Keurig Business Unit which
produces single-serve coffee makers.
• The Company employs over 1,400 employees.
• The Company delivered double-digit net sales growth for 27 consecutive quarters.
• An investment of $100 in GMCR stock in September of 2004 was worth over $1,400 in 2010.
• Net income—low income could be due to accelerated depreciation on new assets.
• Assets—low asset value could be due to low historical cost, while the asset’s current market value may be
much higher.
1. The Securities and Exchange Commission and Financial Accounting Standards Board.
3. Any U.S. company with foreign-based operations will have to prepare statements under IFRS.
5. Comparability means that statements of one entity may be compared meaningfully with those of another
entity.
7. If the entity were not a going concern, showing an asset’s cost would be useless. If the entity is about to
8. In accounting for items that are not material, there may be justification for simply ignoring GAAP. This is
especially true when there are high costs associated with complying rigidly with GAAP.
9. If an item is immaterial, there is less justification for incurring substantial costs to comply with GAAP
regarding the item. The cost of compliance may outweigh the benefits. If an item is highly material, then
Discussion Questions
CHAPTER 14
ACCOUNTING PRINCIPLES AND REPORTING STANDARDS
Chapter Opener: Thinking Critically
The amount of revenue reported will change depending upon the method in which it is reported. Financial
statement users compare results to prior years. This comparison will be distorted and users misled if the change
in method is not disclosed.
Fast Facts
Managerial Implications: Thinking Critically