Chapter 03 – The Corporation and Public Policy: Expanding Responsibilities
Beer
1. Students answers will vary. Some of them may say that selling alcohol at collegiate football
reduces the likelihood of students turning up drunk for the games. Source: Polly Mosendz,
“Colleges Considering Beer Sales in Colleges,” The Wire.
[http://www.thewire.com/business/2014/06/colleges-consider-beer-sales-in-stadiums/373271/]
2. Students’ answers will vary. Some of them may say that this is a good policy as it was found that
beer sales in West Virginia led to a decrease in overall drunkenness in 2011. Also, they drink
lesser before a game when they know that they will be able to buy alcohol at the game. Source:
Polly Mosendz, “Colleges Considering Beer Sales in Colleges,” The Wire.
[http://www.thewire.com/business/2014/06/colleges-consider-beer-sales-in-stadiums/373271/]
Nike
1. Students’ opinions will vary. Nike severed its relationship with Michael Vick after he pleaded guilty
to running a dog fighting ring. Nike retained its relationship with Tiger Woods after his reported
infidelities, although Woods was not used in ads for at least a time after his alleged extra-marital
behavior was revealed. Timothy Egan reported that Nike’s golf sales remained consistent in the
months after the Woods’ accusations emerged, although other experts say that at least a
short-term drop in sales should be expected. Nike remained “loyal” to Kobe Bryant following his
2003 rape accusation, and his public reputation apparently is stronger than ever. Subway briefly
discontinued commercials featuring Michael Phelps following televised tape of him apparently
using a bong at a college party, but Phelps soon resumed his presence in the company’s
commercials. See, e.g., Dian Pucin, “Tiger Woods’ Sponsors Taking a Timeout,” The New York
Times, December 10, 2009 [http://www.nytimes.com/].
2. Students’ opinions will vary. Apparently, the market prefers winning to a sustained record of
decency.
Answers to ‘America’s Soul’ Questions (p. 108)
1.
a. Students’ answers will vary. They may say that it interrupts the more important things that
they wanted to do online.
b. Students’ answers will vary. They may say that this is required because the power of the
2. The students could have a discussion based on this question.
3.
a. Although it is too soon to know whether the shift will be sustained, in the wake of September
11, there are numerous reports of a spiritual revival in the United States. The two fastest
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