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Chapter 03 - The Corporation and Public Policy: Expanding Responsibilities
Internet Exercise and Supplements
Answer to Internet Exercises (p. 127)
1. The Corporate Watch web site (http://www.corpwatch.org) includes a substantial database
devoted to the globalization issue from a critical perspective. The data base includes pages on
2. Information will vary based on geographic location of class.
Student Project
1. Locate an example of a for-profit corporation engaged in a specific act of social responsibility, that
is, an act which “protect[s] and improve[s] the resulting welfare of society as a whole” or which
makes a “positive contribution to human betterment.” Describe the act and explain how it meets
this definition.
Answers
Answers to ‘Practicing Ethics: Yvon Chouinard and Patagonia’ Questions (p.
91)
1. The students could have a discussion based on the following—does the market reward
environmental responsibility and relaxed oversight of employees? Is Patagonia unique in some
2. Many companies apparently are following Patagonia, or at least they are trying to boost their
eco-friendly images. Chouinard was on the cover of Fortune in April 2007, and he has become a
Answer to ‘Globalization’ Question (p. 96)
1. Students’ answers will vary. Some of them will say that they cannot shop for cheap clothing and
maintain a clear conscience after incidents such as the Rana Plaza building collapse in
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 03 - The Corporation and Public Policy: Expanding Responsibilities
Answers to ‘Corporations as Psychopaths?’ Questions (p. 97)
1. & 2. Students’ opinions will vary.
Answers to ‘Boycott Target’ Questions (p. 100)
1. Students’ answers will vary.
2. Students’ answers will vary.
3. Target’s relationship with the gay and lesbian community was in the news in early 2011 when
Target announced its decision to sue a San Diego pro-gay marriage group to stop the group from
Answers to ‘Higher Education’ Questions (p. 103)
1. Students’ answers will vary. Some of them may say that business courses should have a stronger
2. Students’ answers will vary.
Answers to ‘Religion’ Questions (p. 104)
1. The students could have a discussion based on this question. The instructor may want to refer
students back to the materials in Chapter 2 discussing religion as one foundation of ethical
2.
a. Globalization in communications has permitted a global sharing of ideas. Today no one can
deny that religion has fundamentally affected societies all over the globe, not just societies
b. Given the permeation of business values into all aspects of life in America, for many students
Answers to ‘Practicing Ethics: The Sports Business and Compromised
Values?’ Questions (p. 107)
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 03 - The Corporation and Public Policy: Expanding Responsibilities
Beer
1. Students answers will vary. Some of them may say that selling alcohol at collegiate football
reduces the likelihood of students turning up drunk for the games. Source: Polly Mosendz,
“Colleges Considering Beer Sales in Colleges,” The Wire.
[http://www.thewire.com/business/2014/06/colleges-consider-beer-sales-in-stadiums/373271/]
2. Students’ answers will vary. Some of them may say that this is a good policy as it was found that
beer sales in West Virginia led to a decrease in overall drunkenness in 2011. Also, they drink
lesser before a game when they know that they will be able to buy alcohol at the game. Source:
Polly Mosendz, “Colleges Considering Beer Sales in Colleges,” The Wire.
[http://www.thewire.com/business/2014/06/colleges-consider-beer-sales-in-stadiums/373271/]
Nike
1. Students’ opinions will vary. Nike severed its relationship with Michael Vick after he pleaded guilty
to running a dog fighting ring. Nike retained its relationship with Tiger Woods after his reported
infidelities, although Woods was not used in ads for at least a time after his alleged extra-marital
behavior was revealed. Timothy Egan reported that Nike’s golf sales remained consistent in the
months after the Woods’ accusations emerged, although other experts say that at least a
short-term drop in sales should be expected. Nike remained “loyal” to Kobe Bryant following his
2003 rape accusation, and his public reputation apparently is stronger than ever. Subway briefly
discontinued commercials featuring Michael Phelps following televised tape of him apparently
using a bong at a college party, but Phelps soon resumed his presence in the company’s
commercials. See, e.g., Dian Pucin, “Tiger Woods’ Sponsors Taking a Timeout,” The New York
Times, December 10, 2009 [http://www.nytimes.com/].
2. Students’ opinions will vary. Apparently, the market prefers winning to a sustained record of
decency.
Answers to ‘America’s Soul’ Questions (p. 108)
1.
a. Students’ answers will vary. They may say that it interrupts the more important things that
they wanted to do online.
b. Students’ answers will vary. They may say that this is required because the power of the
2. The students could have a discussion based on this question.
3.
a. Although it is too soon to know whether the shift will be sustained, in the wake of September
11, there are numerous reports of a spiritual revival in the United States. The two fastest
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 03 - The Corporation and Public Policy: Expanding Responsibilities
b. The students could have a discussion based on this question. A definition of marketing may
c. The students could have a discussion based on this question.
4. The students could have a discussion based on this question. This might be a good exercise for a
5. The students could have a discussion based on this question.
6. The students could have a discussion based on this question.
Answers to ‘Social Enterprise/Social Entrepreneurship’ Questions (p. 111)
1.
a. & b. Students’ opinions will vary.
2. Students’ answers will vary.
3. Students’ answers will vary. Some of them may say that CSR does matter to consumers. 88% of
Answer to ‘“Green” Jeans?’ Question (p. 114)
1. Students’ opinions will vary.
Answers to ‘Google’s Multiple CSR Strategies’ Questions (p. 117)
1. Students’ opinions will vary. Some experts say that layoffs (in recessionary periods) harm
companies when prosperity returns. Professor Wayne Cascio’s research demonstrates that those
2. Students’ opinions will vary. Linda Basch, president of the National Council for Research on
Women, argues for more women in financial management:
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 03 - The Corporation and Public Policy: Expanding Responsibilities
[http://www.csmonitor.com/]
Answers to ‘Finding an Employer with a Conscience’ Questions (p. 118)
1.
a. The students could have a discussion based on this question.
b. The Milton Friedman, free market view of social responsibility suggests that all jobs have
2. The students could have a discussion based on this question.
3. The students could have a discussion based on this question.
Answers to ‘Do We Have a Better Alternative? Creating Shared Value?’
Questions (p. 119)
1. The following list is based on the work of Professor Keith Davis. Keith Davis, “The Case For and
Arguments for Social Responsibility:
Long-run self-interest, public image, viability of business as an institution, avoidance of
Arguments against Social Responsibility:
Profit-maximization, costs of social involvement, lack of social skills, dilution of business’ primary
2. Students’ answers will vary. Some steps that could be taken are to improve energy efficiency,
reduce waste, and so on. [http://businessethicsblog.com/category/corporate-citizenship/page/2/]
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© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
