Chapter 06 – The Constitution
6-11
the stores where the alcohol is sold. State law bans such advertising “outside the
licensed premises.” 44 Liquormart, Inc., a licensed retailer, ran a newspaper ad
stating the low prices at which peanuts, potato chips, and Schweppes mixers were
being offered, identifying various brands of packaged liquor, and including the word
“WOW” in large letters next to pictures of vodka and rum bottles. As a result of this
ad, the Rhode Island Liquor Control Administrator assessed 44 Liquormart a fine of
$400. Liquormart paid the fine and sought a declaratory judgment in Federal District
Court that the Rhode Island law prohibiting off-premise advertising was in violation
of the First Amendment’s free speech protection.
Issue: Is the Rhode Island limitation on alcohol pricing advertisements
unconstitutional?
perhaps more effective, methods of regulating the use of alcohol. A ban on truthful,
non-misleading commercial speech is not supported under these facts.
3. Rubin v. Coors Brewing Co., 63 U.S.L.W. 4319 (1995)
The Federal Alcohol Administration Act prohibits beer labels from displaying the
alcohol content. Coors proposed to include such content on its label, and the Bureau
of Alcohol, Tobacco and Firearms refused to grant Coors’s application for this label.
Issue: Is this restriction a violation of Coors’s First Amendment rights?
other ways. Thus the label restrictions are in violation of the First Amendment.
4. Levron v. National Railroad Passengers Corp., 115 S.Ct. 961 (1995)
The National Railroad Passenger Corporation (Amtrak) refused to accept Lebron’s
billboard display for an Amtrak-owned billboard in Penn Station. Amtrak’s reason
for refusing this ad was due to its political nature. (This ad was an electronic
billboard criticizing Coors Brewing Company involvement in supporting the
Nicaraguan Contras.)