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2. W.J. Howey Company and Howey–in-the-Hills Service, Inc., are Florida corporations
under common control and management. Howey Company offered to sell to the public
its orange grove, tree by tree. Howey–in-the-Hills Service, Inc., offered these buyers a
contract wherein the appropriate care, harvesting, and marketing of the oranges would
be provided. Most of the buyers who signed the service contracts were nonresidents of
Florida who had very little knowledge or skill needed to care for and harvest the
oranges. These buyers were attracted by the expectation of profits. When the profits
were not forthcoming, the buyers sued based on the 1933 Securities Act registration
requirements not being satisfied.
Issue: Did the Howey Company sell securities?
were not satisfied, the controllers of these “Howey” companies have violated the
Federal Securities Act of 1933. SEC v. W.J. Howey Co., 328 U.S. 293 (1946).
Additional Matters for Discussion:
The following points, which are not discussed in the text, may provide for further
discussion—the “Sale of Business” Doctrine and how the Supreme Court has limited its
application, the “Family Resemblance” Test, and the exceptions based on the concept of
duplicate regulation.
Case Examples:
1. Ivan K. Landreth and his sons sold all their stock in a lumber business to Samuel Dennis
and John Bolten. Dennis and Bolten formed the Landreth Timber Company, and they
hired Ivan Landreth to continue as a consultant concerning the daily operations of this
business. After the business proved to be unsuccessful financially, Dennis and Bolten
sued Landreth. These plaintiffs claimed their purchase of the timber business could be
rescinded since Landreth failed to register the sale of the stock with the SEC. Landreth
argued that since all the stock was sold to Dennis and Bolten, the sale of business
doctrine exempted the transaction for the federal law.
Issue: Does the sale of business doctrine apply in this factual setting?