Chapter 12 – International Law
12-9
Moog was the beneficiary of an irrevocable letter of credit issues by Bancomer, a
Mexican bank, on behalf of its local customer CRG. A dispute arose between Moog and
2. 3COM Corporation v. Banco do Brasil, 171 F. 3d 739 (1999)
A dispute arose over whether Banco do Brasil had provided effective notice of non-
renewal of a letter of credit in favor of 3COM. Banco contended that it had cancelled the
letter of credit and 3COM maintained that the credit was not cancelled. The court ruled
that Banco do Brasil had not cancelled the letter of credit. It found that Banco’s notice
of non-renewal was neither clear nor unequivocal. Simplicity and certainty are the
hallmarks of the letter of credit transaction according to the court.
B. Licenses or Franchises
Emphasize:
That a licensing arrangement allows the international business to enter a foreign market
without any direct foreign investment.
That licensing often is used as a transitional technique for firms expanding international
operations since the risks are greater than with foreign sales but considerably less than
with direct foreign investment.
Sidebar 12.9—“Successful International Franchising Ventures”
Additional Matters for Discussion:
The inherent difficulty of protecting intangible property rights such as patents,
royalties in the foreign country.
The problems of cultural differences affecting the successful operation of an overseas
franchise such as McDonald’s in France. See Raymond Dayan v. McDonald’s Corp.,
125 Ill.App.3d 972, 466 N.E.2d 958 (1984).