Bonus B – Using Technology to Manage Information
B-46
PPT B-4
Jack Dorsey
JACK DORSEY
Twitter
B-4
• Before co-founding Twitter in 2006,
Dorsey spent his youth learning
about technology from CB radios to
computer programming.
• He had long wanted to figure out a
way to link the real world with the
virtual world.
• After seeing the growing use of
SMS, he and two friends developed
a way to send and receive news
through small bursts of information.
PPT B-5
Name That Company
NAME that COMPANY
B-5
This company used social media to build its
business. Its customers design new products,
name them, and enter them in the company’s
database. Customers may even make YouTube
commercials that are featured on the company’s
video wall. If other customers buy the new
product, the creator gets a small store credit.
Name that company!
Company: 4food
PPT B-6
Technology in the 1970s
TECHNOLOGY in the 1970s
B-6
LO B-1
• Data Processing (DP) — Name for business
technology in the 1970s; primarily used to improve the
flow of financial information.
• Data are the raw, unanalyzed and unorganized
facts and figures.
• Information is processed and organized data that
managers can use for decision-making.
Bonus B – Using Technology to Manage Information
B-47
PPT B-7
Technology in the 1980s
TECHNOLOGY in the 1980s
B-7
LO B-1
• Information Systems (IS) — Technology that helps
a company do business (i.e. ATMs and voicemail).
• In the late 1980s, business technology became
known as information technology.
• Information Technology (IT) — Technology used
to store, retrieve, and send information effectively.
PPT B-8
Technology in the 1990s
TECHNOLOGY in the 1990s
B-8
LO B-1
• The 1990s introduced the world wide web and
changed how we interact with one another.
• Bluetooth technology created conveniences by
providing wireless communication systems.
PPT B-9
Technology in the Early 2000s
TECHNOLOGY in the
EARLY 2000s
B-9
LO B-1
• Business Intelligence (BI) —
The use of data analytic tools that
analyze an organization’s raw data
and derive useful insights from it.
• BI helps businesspeople focus
on what’s important in the
organization such as deciding
how to react to problems and
opportunities.
Companies such as SAS, Oracle, and IBM are leaders in
business intelligence software.
Bonus B – Using Technology to Manage Information
B-48
PPT B-10
Further Evolution
FURTHER EVOLUTION
What’s in Store for BI
B-10
Source: Information Week, www.informationweek.com, accessed November 2014.
LO B-1
1. Advanced tools will be
mainstream.
2. Mobile BI will be recharged.
3. Facebook will change how
teams collaborate.
4. Economic recovery causes
BI budget growth.
5. Upgrade fever!
1. This slide shows what some believe will happen to
BI in the future.
2. The introduction of tablets and more advanced
smartphones will change business intelligence.
3. A longer analysis is available at information-
week.com/1289/bi.
4. Ask the students, How will platforms like Face-
book change collaboration efforts?
PPT B-11
Technology Brings Change
• IT allows a business to serve the customer
whenever and wherever they want.
TECHNOLOGY
BRINGS CHANGE
B-11
LO B-1
• As IT broke time
and location
barriers, it created
new organizations
and services that
are independent of
location.
1. You can instantly rent a movie, do research on
mortgage rates, and make stock trades all from
home.
2. The NASDAQ is an electronic stock exchange
without trading floors where buyers and sellers
make trades using computers.
3. The independence created by smartphones, laptops,
and tablets allows work to go to people instead of
people to work.
PPT B-12
How Technology Changes Business
HOW TECHNOLOGY
CHANGES BUSINESS
B-12
LO B-1
Bonus B – Using Technology to Manage Information
B-49
PPT B-13
Top U.S. Cities by High-Tech
Employment
TOP U.S. CITIES by
HIGH-TECH EMPLOYMENT
City # of People Employed by
High-Tech Firms
New York 310,000
Washington, D.C. 295,000
San Jose/Silicon Valley 225,000
Boston 190,000
Dallas-Fort Worth 175,000
B-13
LO B-1
1. This profiles the cities with the largest number of
high-tech jobs.
2. While Silicon Valley gets all of the publicity, the
eastern shore of the United States—New York,
Boston, and Washington, DC—has a large concen-
tration of high-tech jobs.
PPT B-14
Progress Assessment
TEST PREP
B-14
• How has the role of information technology
changed since the days when it was known as
data processing?
• How has information technology changed the
way we do business?
1. The role of information technology changed from
backroom activities that simply processed data in the
1970s, to the center of the business in the 1980s. In
the 1980s, technology was just an addition to the ex-
isting way of doing business (applying new technolo-
gy on old methods). Things started to change when
businesses applied new technology to new methods
(information technology). By the early 2000s, tech-
nology become more sophisticated and became
known as business intelligence (or analytics). BI in-
cludes activities such as data mining, online analyti-
cal process, querying, and reporting.
2. Information technology has broken the time barriers
of business, allowing businesses to provide goods and
services to customers anytime, anywhere. Figure B.2
outlines how technology has changed organizations,
operations, staffing, new products, customer relations,
and new markets.
PPT B-15
Key Types of Business Information
Available
KEY TYPES of BUSINESS
INFORMATION AVAILABLE
B-15
LO B-2
• Business process
information
• Physical-world
observations
• Biological data
• Public data
• Data that indicate
personal preferences or
intentions
Bonus B – Using Technology to Manage Information
B-50
PPT B–16
Four Characteristics That Make Infor-
mation Useful
FOUR CHARACTERISTICS that
MAKE INFORMATION USEFUL
B-16
LO B-2
1. Quality
2. Completeness
3. Timeliness
4. Relevance
PPT B-17
Top Sites to Keep You Connected
TOP SITES to
KEEP YOU CONNECTED
B-17
LO B-2
• Skype
• Google Docs
• SurveyMonkey
• GoToMeeting
1. This slide lists the top sites for keeping connected to
your vendors and customers.
2. Ask the students, Which of these brands are you fa-
miliar with? Which of the brands on the slide do you
use? Why? What makes some brands more popular
than others?
PPT B-18
Effectively Using Your Electronic Files
EFFECTIVELY USING YOUR
ELECTRONIC FILES
B-18
LO B-2
• Use your e-mail
program’s organizing
tools.
• Use consistent file
names.
• Use online backup
services.
• Use desktop search
software.
Bonus B – Using Technology to Manage Information
B-51
PPT B-19
Big Data and Data Analytics
BIG DATA and DATA ANALYTICS
B-19
LO B-2
• Data is collected from everything we do.
• Data Analytics — The process of collecting,
organizing, storing, and analyzing large sets of
data (“big data”) in order to identify patterns and
other information that is most useful to the
business now and for making future decisions.
• Data mining is a technique for looking for hidden
patterns and unknown relationships in the data.
PPT B-20
Who Benefits from Big Data and Data
Analytics
WHO BENEFITS from
BIG DATA and DATA ANALYTICS?
B-20
LO B-2
PPT B-21
Test Prep
TEST PREP
B-21
• What types of information are available to
businesses today?
• What are the four characteristics of information
that make it useful?
• What is data mining and how do businesses use
it?
1. Today there are five types of information available
to businesses: (1) business process information,
(2) physical-world observations, (3) biological da-
ta, (4) public data, and (5) data that indicate per-
sonal preferences.
2. The four characteristics of information that make it
useful are quality, completeness, timeliness, and
relevance.
3. Data mining seeks hidden patterns and relation-
ships among data in a data warehouse. Companies
use this information in an effort to provide better
service to customers and gain a competitive ad-
vantage over rivals.
Bonus B – Using Technology to Manage Information
B-52
PPT B-22
Beyond the Internet
BEYOND the INTERNET
B-22
LO B-3
• Intranet — A companywide network closed to public
access that uses Internet-type technology.
• Extranet — A semiprivate network that lets more than
one company access the same information or allows
people on different servers to collaborate.
• Virtual Private Network (VPN) — A private data
network that creates secure connections, or tunnels,
over regular Internet lines.
If you don’t have access to a corporate VPN, you can easily
set up an account at a public VPN provider like WiTopia or
StrongVPN.
PPT B-23
Increasing Internet Power
• Broadband Technology — Provides a continuous
connection to the Internet that allows users to send
and receive mammoth video, voice, and data files
faster.
INCREASING INTERNET POWER
B-23
LO B-3
• Internet2 – Private
Internet reserved for
research purposes; runs
more that 22,000 times
faster than today
’
s public
infrastructure.
1. A key element of Internet2 is a network called
very-high-speed backbone network service
(vBNS), which was set up in 1995 as a way to link
government supercomputer centers and a select
group of universities.
2. There are now more than 500 member universities,
government agencies, corporations, and laborato-
ries in over 100 countries.
3. Users pay for the bandwidth they actually use.
4. Plans are to filter out Internet2 technology to the
wider Internet community—at a price.
PPT B-24
Broadband Caps
BROADBAND CAPS
B-24
LO B-3
• As people use more
bandwidth to stream
media, ISPs have been
placing caps on how much
a customer can use.
• Average usage is well
below caps.
Bonus B – Using Technology to Manage Information
B-53
PPT B-25
Social Media
SOCIAL MEDIA
B-25
LO B-3
• Millions have developed online profiles on social
networking sites like Facebook and Twitter.
• Social media is thought to be the future of
successful businesses.
• Manhattan’s 4food relies on social media as
customers create products and use their phones
to save their creations in the restaurant’s
database.
PPT B-26
Web 2.0
WEB 2.0
B-26
LO B-3
• Web 2.0 — The set of
tools that allow people
to build social and
business connections,
share information and
collaborate on projects
online.
• YouTube and Twitter
are among the largest
Web 2.0 companies.
Bonus B – Using Technology to Manage Information
B-54
PPT B-27
Americans and Social Networks (Profiles
by Year)
AMERICANS and
SOCIAL NETWORKS
Percentage of Americans with Profiles by Year
Source: Statista, www.statista.com, accessed November 2014.
B-27
LO B-3
1. This slide shows the growth of social networking
sites since 2008.
2. The irony is that as people talk about privacy, they
are posting more and more intimate details about
their lives online.
3. According to careerbuilder.com employers are
checking social networking sites like the ones men-
tioned in this slide to look for information about
job applicants.
4. In a survey conducted by careerbuilder.com, 35%
of employers say they have dropped a candidate
because of something they discovered during a
search of social networking sites.
5. From Buzzle.com, here are top reasons given by
employers for not hiring someone based on an In-
ternet search:
• Lying about job qualifications (31%)
• Poor communication skills (25%)
• Links to criminal behavior (24%)
• Trash-talking previous employers (19%)
• Posting inappropriate photographs (11%)
• Using unprofessional screen names (8%)
PPT B-28
Americans and Social Networks (Profiles
by Age)
AMERICANS and
SOCIAL NETWORKS
Number of Americans with Profiles by Age
B-28
Source: Investors Business Daily, www.investors.com, accessed November 2014.
LO B-3
1. This slide shows who has profiles on social net-
works, based on age groups.
2. Ask the students, What enhancements to your life
do these sites create? Who doesn’t have a profile
on Facebook, LinkedIn, and so on? How much
time do you spend on these sites daily?
Bonus B – Using Technology to Manage Information
B-55
PPT B-29
Using Social Media to Reach Customers
USING SOCIAL MEDIA to
REACH CUSTOMERS
B-29
LO B-3
PPT B-30
Web 3.0
WEB 3.0
B-30
LO B-3
• Web 3.0 — A combination of
technologies that adds
intelligence and changes how
people interact with the Web
and vice versa.
• As you pull data, the system
learns about you and your
interests and pushes
information you may like to
you.
PPT B-31
Components of Web 3.0
COMPONENTS of WEB 3.0
B-31
LO B-3
1) Semantic Web
2) Mobile Web
3) Immersive Internet
1. The semantic Web refers to powerful intelligent
decision-making applications. For example,
Amdocs combines information from a variety of
sources in real time to anticipate the reasons for a
customer’s call. Response can be made 30% faster,
making customers happy.
2. The mobile Web allow users to use the Web as
they move from one device to another and one lo-
cation to another. This includes location-based
services.
3. The immersive Internet includes virtual worlds,
augmented reality, and 3-D environments.
Bonus B – Using Technology to Manage Information
B-56
PPT B-32
The Intelligence of Apps
The INTELLIGENCE of APPs
What App Developers Don’t Tell You
B-32
LO B-4
1. We’re still learning.
2. We track your every move.
3. Some apps can cause
security headaches.
4. You don’t need a lot of apps.
5. You can’t use many apps at
work!
PPT B-33
Internet of Things
INTERNET of THINGS
B-33
LO B-3
• It’s not just computers, phones, and tablets that
are connected online now.
• The Internet of Things refers to technology that
enables ordinary objects to be connected to the
Internet.
• There are Wi-Fi-based home networks that can
secure, light, and control the climate of your
home.
PPT B-34
Test Prep
TEST PREP
B-34
• How do computer networks change the way
employees gather information?
• What is the Internet of Things?
1. Computer networks save time and money, provide
easy links across functional boundaries, and allow
employees to see complete information.
2. The Internet of Things refers to technology that en-
ables ordinary objects to be connected to the Inter-
net by using sensors, cameras, software, databases,
and massive data centers.
Bonus B – Using Technology to Manage Information
B-57
PPT B-35
Virtual Networking and Cloud Computing
VIRTUAL NETWORKING
and CLOUD COMPUTING
B-35
LO B-4
• Virtual Networking — A process that allows
software-based networked computers to run multiple
operating systems and programs, and share storage.
• Cloud Computing — A form of virtualization which
stores a company
’
s data and applications at off-site
data centers accessed over the Internet.
Companies like VM Ware and Virtual Iron have revolu-
tionized virtualization, thus reducing many companies’
need for multiple new servers.
PPT B-36
Advantages of Cloud Computing
ADVANTAGES of
CLOUD COMPUTING
B-36
LO B-4
1) Reduced software
costs
2) Improved security
3) Flexible capacity
4) Lower equipment costs
5) Easier access
PPT B-37
Advantages of Cloud Computing
DISADVANTAGES of
CLOUD COMPUTING
B-37
PhotoC redit:PeterBaer
LO B-4
1) Security breaches
2) Stability
3) Control of Data
An outage on Amazon caused customers to lose data. Other
companies have misled users about their security levels.
Bonus B – Using Technology to Manage Information
B-58
PPT B-38
Top Cloud Applications
TOP CLOUD APPLICATIONS
B-38
Source: Investors Business Daily, www.investors.com, accessed November 2014.
LO B-4
1. This slide highlights some of the most successful
clouds for businesses.
2. These can also be beneficial to students now.
3. Navigate to one of these clouds sites to show what
they have to offer businesses and individuals.
PPT B-39
Progress Assessment
TEST PREP
B-39
• How do computer networks change the way
employees manage information?
• What are the benefits and drawbacks of cloud
computing?
1. Computer networks save time and money, provide
easy links across functional boundaries, and allow
employees to see complete information.
2. The major types of computer software used in
business are word processors, spreadsheets, data-
bases, graphics, communicating, and accounting.
PPT B-40
Contemporary Issues in Technology
CONTEMPORARY ISSUES in
TECHNOLOGY
B-40
LO B-6
• HR managers need to
recruit workers who are tech
savvy and can train others.
• Technology makes
telecommuting available to
almost all companies.