outside input to become creative.
4. LOOKING AT ALTERNATIVE WAYS TO DE-
PARTMENTALIZE
a. By PRODUCT (A book publisher might have
departments for trade books, textbooks, and
technical books.)
b. By CUSTOMER GROUP (A pharmaceutical
company might have separate departments
that focus on the consumer market, on hos-
pitals, and on doctors.)
c. By GEOGRAPHIC LOCATIONS (There may
be operations in Asia, Europe, and South
America.)
d. By PROCESS (A firm that makes leather
coats may have one department to cut the
leather, another to dye it, and a third to sew
the coat.)
e. Some firms use a COMBINATION of de-
partmental techniques, called HYBRID
FORMS.
learning objective 4
Contrast the various organizational models.
IV. ORGANIZATIONAL MODELS
A. There are several ways to structure an organization
to accomplish goals.
1. Traditional organizational models are giving way
to new structures, although there may be prob-
lems.
2. Some newer models violate traditional man-
agement principles.