Chapter 02 – Understanding How Economics Affects Business
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adapted a “produce-where-you-sell” model as it expanded operations throughout the country. Last year,
Honda’s 10 U.S. plants, staffed by approximately 28,000 American workers, produced 1.3 million cars,
most of which were sold domestically. However, more than 100,000 vehicles were exported to develop-
ing markets throughout the world, a number that eclipsed the 88,500 cars imported by the U.S. from Ja-
pan.
To some, including President Obama, Honda serves as a prime example of a foreign company
providing jobs rather than taking them away. But critics on both the right and left are worried companies
like Honda are an exception rather than the rule and that American jobs could be at stake if foreign trade
is encouraged any further. Then again, the state of industry in this country has been troubled for some
time, and any capable job creator could be beneficial, regardless of their country of origin.vii
lecture enhancer 2-9
WHAT IS A DEPRESSION?
In 2009 with the stock market falling, banks failing, and unemployment soaring, many people
wondered if the U.S. economy was suffering not from a recession, but from a much worse condition, a
depression. Economists say that a depression is, well, nobody really has a formal description for a depres-
sion. A depression is when things are really, really bad.
While recessions are easy to define, there are no firm rules for what makes a depression. Every-
one at least seems to agree there hasn’t been one since the epic hardship of the 1930s. According to econ-
omist Peter Morici, a business professor at the University of Maryland, you’ll know you’ve been in a re-
cession when you see it behind you. “It’s not going to be acknowledged until years go by.”
No one disputes the definition of a recession, and the economic downturn of 2008–2010 surely
qualified. Recessions have two handy definitions—two straight quarters of economic contraction, or when
the National Bureau of Economic Research makes the call.
Declaring a depression is much trickier.
• By one definition, it is a downturn of three years or more with a 10% drop in economic
output and unemployment above 10%.
• Another definition says a depression is a sustained recession during which the populace
has to dispose of tangible assets to pay for everyday living.
• Morici says a depression is a recession that “does not self–correct” because of fundamen-
tal structural problems in the economy, such as broken banks or a huge trade deficit.
• Or maybe a depression is whatever corporate America says it is.
The Great Depression still maintains top ranking. Unemployment peaked at more than 25%.
From 1929 to 1933, the economy shrank 27%. The stock market lost 90% of its value from boom to bust.
The 2008–2010 recession came nowhere near those figures. And government policy makers argue that
safeguards in place today weren’t there in the 1930s: deposit insurance, unemployment insurance, and an
ability by government to hurl trillions of dollars at the problem.
Before the 1930s, any serious economic downturn was called a depression or a panic. The term
recession didn’t come into common use until depression became burdened by memories of the 1930s.
When the economy collapsed again in 1937, people didn’t want to call that a new depression, and that’s
when the term recession was first used. According to Millsaps College professor Robert McElvaine,
“People also use ‘downward blip.’ Alan Greenspan once called it a ‘sideways waffle’.”viii