Chapter 18 – Financial Management
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THE REBUILDING DECISION
After Rob and Janet Colton finished veterinary school in the early 1990s, they spent several years
working for other veterinary clinics. By 1997, they felt it was time for them to start their own practice.
They considered several towns in the south-central United States, visiting local chambers of commerce
and studying each town’s demographics. They finally settled in Wardston, a small city in Arkansas.
Wardston is a regional center for the surrounding counties, located at the intersection of a two major
cross-state highways. The industry rule of thumb is that it takes a population of 1,500 pet owners to sup-
port one veterinarian. Wardston appeared to be an underserved area, and no other veterinarian in the area
was treating large animals. A big factor in their decision also was the fact that Janet’s parents and three
brothers lived in Wardston. “If we failed, at least we knew we could get a good homemade meal,” said
Rob.
They bought an abandoned veterinary clinic with a three-quarter-acre plot of land on the major
thoroughfare. The clinic, a sturdy 2,000-square-foot cinderblock structure, had been constructed in 1950
and needed major renovations. Rob and Janet were still paying off $45,000 in student loans and had no
savings to draw on. However, Janet’s parents agreed to deed them a house and tract of land to get started.
Now a property owner, Rob was able to borrow $165,000 from a local bank. Rob’s family took out a
home equity loan to help them complete the renovations. When the clinic opened in May of 1998, the
small concrete building had been transformed into the Wardston Animal Hospital, a 4,000–square-foot
veterinary clinic, complete with treatment room, surgery, kennels, and offices.
As they had anticipated, the area badly needed another vet clinic, and business began to boom.
They were able to pay off the loan from Rob’s parents and make improvements to the clinic’s parking
area. By 2000, the Wardston Animal Hospital had grown large enough to need another vet, and Dr.
Wayne Harper joined the practice. He soon became an equal partner with Rob and Janet.
The clinic building, while adequate for a small practice, was still half a century old with an in-
convenient traffic flow. The building was designed around a single center hallway going from north to
south. Clients going to exam rooms, animals being weighed, vets heading to treatment rooms, staff going
to the break room all had to go down same central hallway. The partners always knew that they eventual-
ly wanted to build a new “ideal” clinic. Janet kept a notebook full of ideas and possible floor plans that
they dubbed their “five–year plan.”
Then in April 2005 a line of severe thunderstorms passed through the city. It was a Wednesday
afternoon, the clinic’s early closure day, and the staff—with the exception of the office manager—had left
the building. At 3:00 p.m., a tornado dropped out of the squall line and plowed through the northern part
of the city, tearing the roof off the Wardston clinic and wrapping it around several nearby pine trees. For
three hours, a steady downpour flooded the damaged building, leaving six inches of water on the treat-
ment room floor. Worse still, the rainwater soaked into the insulation in the walls, the sheetrock on the
walls, and the ceiling tiles. Volunteers, staff, even other veterinarians flocked to the clinic to help ferry
the boarded animals to temporary homes and clean up the shredded interior. None of the animals were
hurt, and no one was injured, although the clinic office manager was in shock for a few days.