Chapter 18 – Financial Management
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THE EXPANDING ROLE OF THE CFO
The role of chief financial officer (CFO) is changing, expanding to that of strategist, venture capi-
talist, and chief communicator. Bean counters need not apply. Today businesses need someone to fill a
much broader role than just supervising transactions and keeping tabs on employee expense reports. He or
she needs to be a strategist, communicator, dealmaker, and financier as well as an expert in information
technology and risk management. CFOs increasingly step outside the accounting role and focus on bigger
issues, and they are gaining more power and respect.
At many firms, the CFO is helping build new businesses from within, by acting as the company
venture capitalist. Increasingly, CFOs head up incubators and venture capital arms within their own com-
panies. Dell Computer’s former CFO Thomas Meredith recently became the managing director of Dell
Ventures, which has invested around $700 million in almost 90 companies.
Now that the Internet is reshaping how companies create value, investors are demanding more
and better information. As financial markets become more global, this skill becomes more important.
Today you can get a computer program to do a lot of the more mundane accounting tasks. That
frees up the CFO to become more involved in strategic planning and information. Enterprise Software
Products already has programs that allow many accounting and financial-modeling tasks to be performed
in a fraction of the time it took just a few years ago. The sophistication of these programs will only in-
crease. One expert calls the new technology “CFO–in-a-box.”
At Oracle Corporation, a leading innovator in enterprise software itself, expense reports are filed
on the company’s intranet, eliminating paperwork and labor costs. It allows reimbursements to be paid
directly into bank accounts a week faster than was possible back when it used old–fashioned forms.
Another traditional CFO task that is being revolutionized is the reporting of a company’s finan-
cials and periodic closing of the books. Ultimately, financial information will be available in real-time
fashion, making it possible to close the books almost instantaneously. Cisco Systems CFO Larry Carter
and CEO John T. Chambers are credited with developing the “virtual close.” Cisco is the first company to
generate hourly updates on revenues, product margins, discounts, and bookings. It takes Cisco just one
day to close its books, while it takes most companies five days and some companies as many as fourteen.
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IVY LEAGUE ENDOWMENT DIFFICULTIES
From countless investment magazines to television personalities like Mad Money’s Jim Cramer,
Americans have plenty of places to turn for financial advice. But just because financial “experts” are re-
spected enough to be given a voice in journals or on television shows, they aren’t infallible. The business
world is a volatile and ever-changing entity that defies the expectations of even the industry’s brightest
minds. So when it comes to investing, seeking expert advice is a must, but potential investors also have to
be careful not to follow their financial advisors blindly.
For instance, from the mid-1980s up until the eve of the financial crisis, Yale’s endowment man-
ager David Swensen was the Ivy League’s investment guru. Over the course of more than two decades,
Swensen poured billions into real estate, private equity, hedge funds, and other nontraditional assets.
Swensen’s clever investing yielded substantial returns, expanding Yale’s endowment at an average annual
rate of 16.3% in the decade preceding the credit crunch. Dozens of other wealthy universities copied
Swensen’s investment strategy, especially Ivy rival Harvard, which boasted a $36.6 billion endowment at
the end of fiscal 2008.