Chapter 12 – Dealing with Employee–Management Issues and Relationships
5. Pacts and mutual support organizations. Sometimes firms within a given industry share infor-
mation about union strategies before collective bargaining begins. They decide to unite to hold
down wage-cost increases and thwart union demands. They often agree to help each other finan-
cially in case one of them is confronted with a strike; because increases in wages at one firm can
spread to another.
6. Publicity. Large firms have established public relations departments and teams that can procure
favorable news stories at no cost. Management can use publicity and promotion adeptly to per-
suade the public that its cause is the correct one in disputes with labor.
7. Two-tier wage systems. Two-tier wage systems maintain present workers at existing pay levels
and even give them a raise, while new workers are brought in at substantially lower wages. Un-
ions in the aerospace industry are beginning to rebel against two-tier systems at Boeing, Lock-
heed, and other companies.
8. Plant closings. The ultimate weapon an employer has is to close the business if workers do not
accept the terms offered. Employers may then move to other locations—simply cease operations
entirely—or sell to new owners who demand wage cuts that the workers, who have suffered eco-
nomic losses from the strike, accept in order to get back to work.
lecture enhancer 12-4
UNIONS TURN TO THE SERVICE INDUSTRY FOR GROWTH
Unions now represent only 13.2% of the labor force. If the figure goes much lower, unions may
become irrelevant as a force in business. The answer, many union organizers believe, is to organize ser-
vice workers. Most of the nation’s job growth between now and the end of the century will be in service
businesses. The question is whether or not unions will be able to win over service workers. There is some
evidence that they will.
Ralph Whitehead from the University of Massachusetts calls service workers “new-collar work-
ers.” Their ranks include clerical workers, insurance agents, keypunchers, nurses, teachers, mental health
aides, computer technicians, loan officers, auditors, and salespeople. There are some 20 million such
workers, more than the AFL-CIO’s current 13 million members.
To reach these workers, labor has to broaden its traditional bread and butter (money) appeals to
include quality-of-work concerns such as career development, professional autonomy, and technological
change. Thus, unions may push issues such as pay equity, career ladders, child care, job training, and
stress management. Workers will also have to be won over by successful union marketing. Most service
workers are unfamiliar with unions, and there is some resistance to union organizing. Nonetheless, unions
have made some progress.
A Harris Survey found a growing discontent among nonunion workers over pay and job-
advancement opportunities. More than 75% feel that unions generally improve pay and working condi-
tions. The survey indicated that 53% of nonunion service workers would react favorably to union repre-
sentation. Some unions have had success recruiting service workers, including the Service Employees
Union, the Hotel Employees and Restaurant Employees Union, and the National Union of Hospital and
Health Care Employees.
One union that is doing a particularly good job of listening to employee needs and adjusting to
them is the American Federation of State, County, and Municipal Employees (AFSCME). The union’s
campaign emphasizes issues such as workplace dignity and safety, pay equity, and career development.
One worker who joined voiced a complaint that many new computer workers have. She keys information
from tax forms into computers, and her work is monitored to see if she meets daily goals. If not, she re-
ceives warnings. This is a return to the management styles of Frederick Taylor and Scientific Manage-
ment, and is greatly resented by some workers.