Chapter 10 – Motivating Employees
10-87
bonus
cases
bonus case 10-1
THE SUPERMARKET MANAGER
Fred Ferrell is the store manager of the Right-Way Supermarket in Beaumont, a small suburban
area of some 1,300 families. The store’s staff consists of a produce manager, a meat manager and butcher,
five checkers, four stockers, and a receiving clerk. The store operates six days per week from 9 a.m. to 9
p.m.
Last week Ferrell hired Amy Caldwell to replace the store’s receiving clerk. Since graduating
from high school last June, Amy has worked for one other supermarket full-time. She applied for the job
at Right-Way to gain new experiences and because the job paid $1 more per hour than she was making at
the other store. Amy likes the retail food business and hopes one day to manage a store of her own. She
plans to start school again next fall.
After two 10-hour days of training under Mr. Ferrell, Amy felt she knew the operation and proce-
dures well enough to proceed on her own. But Mr. Ferrell thought otherwise. For the rest of Amy’s first
week, Mr. Ferrell was looking over Amy’s shoulder on a regular basis. It seemed that Amy couldn’t do
anything without Mr. Ferrell’s checking it out for himself. Amy’s tasks included the receipt, inspection,
arrangement, and stacking of inventory received from a central supply warehouse owned and operated by
the parent company. She was also responsible for the various inventory control procedures and related
paperwork.
Over the weekend between her first and second weeks, Amy studied the inventory procedures and
records. She roughed out a system for streamlining the handling and felt she had found a way to reduce
the amount of paperwork by combining several forms into one and using the computer system to print
forms simultaneously. Amy felt if she could sell these proposals to Mr. Ferrell, not only his store, but all
stores in the chain, could benefit. After some hasty calculations, she figured that nearly one hour per day
would be saved and several hundred dollars in unnecessary forms could be eliminated.
Amy started work at 6:30 a.m. the following Monday, full of enthusiasm. When Mr. Ferrell ar-
rived at 8:00 a.m., Amy was waiting for him at the door, her notes in hand. Before Amy could speak,
however, Ferrell asked her what she was doing up front. Amy replied that she had already handled this
morning’s deliveries and wanted to talk over a “proposal” with him. Mr. Ferrell pulled a piece of paper
out of his pocket and began to go over each item on this checklist with Amy. When he got to item 10 on
the list, Amy replied that she would take care of that this afternoon. Ferrell told her to take care of it now.
Amy tried again to explain that she had some ideas to speed up the receiving operation. Ferrell replied,
“You kids are really something else. You’ve been here a week and already you’re running the place.
What makes you think you know a better way? The procedures we use come from downtown. That is
good enough for me. Now get to those cases out back.”
discussion questions for bonus case 10-1
1. What motivational approach is Mr. Ferrell using?
2. Amy has asked your advice. What would you suggest that she do? What are her alternatives?
3. What advice would you have for the general manager of Right-Way’s Supermarket parent corpo-
ration?