Suggested answer to case study discussion question
How Sweet It Is (or Isn’t): For a U.S. company that makes jelly beans in the United States, U.S.
policies that limit sugar imports increase sugar prices and raise the cost of obtaining the key
input into its production. The U.S. firm would like to change US. policy, to lower the domestic
price of sugar, for instance, by moving to or toward free trade in sugar. On its own, the firm
probably cannot have much impact politically, because anything it can do would be too small.
The firm could join the Coalition for Sugar Reform and contribute to the Coalition’s efforts to
oppose protectionist U.S. policies that limit sugar imports. However, this group’s efforts have
had little effect, because the sugar producers are better organized and willing to spend more
(campaign contributions and lobbying) to maintain the existing import-limiting policies. The
U.S. firm does have some other options. First, the firm could consider making jelly beans with
less sugar, but this probably would be risky for a gourmet brand. Second, the firm could consider
shifting its jelly bean production to another country which has freer trade in sugar (so that the
domestic sugar price is at or close to the low world price for sugar). The firm then would import
jelly beans for sale in the United States. (Jelly Belly actually moved production of jelly beans to
Thailand in 2007.)
Suggested answers to end of chapter questions and problems
1. a. Yes, there are external benefits—a positive spillover effect. The benefits to the entire
b. The economist would say that the production subsidy is preferable to the tariff. Both can
c. The economist would use the specificity rule. The actual problem is that innovating firms
do not have enough incentives to pursue new production technologies (because other
2. The specificity rule is a guide to government policy that tries to enhance economic
efficiency by addressing incentive distortions or market failures. It states that it is more
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