Taking It to the Net — BTN 7-5
(See Dell’s Note 15 – Segment Information)
1. Large Enterprise; Public; Small and Medium Business; and Consumer.
2. The Large Enterprise segment reports $1,553 million of operating income
and the Large Enterprise segment reports $3,054 million of assets.
These totals are larger than its next largest segments, which is Small
and Medium Business segment with $1,505 million in operating income
and the Public segment with $1,940 million in assets.
3. Dell’s Operating Income and Total Assets by Segment
($ millions)
Operating
Income 2013
Total Assets 2013 :
Total Assets 2012
Segment Return
on Assets
Large Enterprise………..$ 1,553 $3,054 : $2,729 53.7%
Public……………………….$ 1,238 $1,940 : $1,873 64.9%
Small & Medium
Business…………………$ 1,505 $1,161 : $1,107 132.7%
Consumer…………………$ (11) $1,138: $1,249 (0.9)%
The Small and Medium Business had the highest segment return on
assets for the fiscal year ended 2013 with a 132.7% return. The other
three segments had returns on assets ranging from (0.9)% to 64.9%.
4. The six product groups reported by Dell include: Desktop PCs, Mobility, Software and peripherals, Servers and networking, Enhanced
services, and Storage.
($ millions) 2013 Fiscal Year
Mobility……………………………………………………… $15,303 26.9%
Desktop PCs …………………………………………….. 12,991 22.8
Servers and networking……………………………… 9,294 16.3
Software and peripherals……………………………. 9,257 16.3
Services……………………………………………………. 8,396 14.7
Storage……………………………………………………… 1,699 3.0
Totals………………………………………………………… $56,940 100.0%
Dell earned more—in both dollars and returns—from its Mobility group;
its Desktop PCs was second in both categories.