Taking It to the Net — BTN 7-5
(See Dell’s Note 15 – Segment Information)
1. Large Enterprise; Public; Small and Medium Business; and Consumer.
2. The Large Enterprise segment reports $1,553 million of operating income
and the Large Enterprise segment reports $3,054 million of assets.
3. Dell’s Operating Income and Total Assets by Segment
($ millions)
Operating
Income 2013
Total Assets 2013 :
Total Assets 2012
Segment Return
on Assets
Large Enterprise...........$ 1,553 $3,054 : $2,729 53.7%
The Small and Medium Business had the highest segment return on
4. The six product groups reported by Dell include: Desktop PCs, Mobility,
Software and peripherals, Servers and networking, Enhanced services,
and Storage.
($ millions) 2013 Fiscal Year
Mobility…………………………………….….….…….…... $15,303 26.9%
Desktop PCs …………………………………………..….. 12,991 22.8
Servers and networking……………….…….….……. 9,294 16.3
Dell earned more—in both dollars and returns—from its Mobility group;
its Desktop PCs was second in both categories.
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