Comparative Analysis — BTN 3-2
($ in millions)
1. Apple
Current year, profit margin = $37,037 / $170,910 = 21.7%
Prior year, profit margin = $41,733 / $156,508 = 26.7%
Google
2. Apple and Google have a comparable profit margin in the current year,
but Apple is more successful on the basis of profit margin in the prior
Ethics Challenge — BTN 3-3
1. GAAP requires that annual deprecation be accumulated in a contra-
asset account, called Accumulated Depreciation. While property, plant,
2. One strength of Smith’s method would be the ease of preparing the
balance sheet. The property, plant, and equipment balance in the
3. While both approaches would lead to the same total assets on the
balance sheet, GAAP requires Boland’s approach. As a professional,