Problem 25-5A (Continued)
Part 4
Sales Mix Recommendation. By incurring additional marketing cost, the company can relax the market
constraint for sales of Product G up to the point where 700 units can be sold. This means the company
can produce 700 units of Product G, and commit the remainder of its productive capacity, if any, to
Product B. These computations are
Units of Product G…………………………………………………….= 700 units per month
The output of Product B with 72 production hours is
Contribution Margin at This Sales Mix
Units Contr./unit Total
From G……………………………………………………….. 700 $80 $56,000
Management decision. This contribution margin of $34,040 is less than the
contribution margin of $40,840 generated under the existing market
constraint (see part 3). Therefore, the marginal benefits generated do not
warrant the marketing efforts.
72 hrs. per mo.
1 hr. per unit