Chapter 17 – Analysis of Financial Statements
Taking It to the Net — BTN 17-5
($ thousands) As of 12/31/2012 As of 12/31/2013
1. Profit margin ratio……………..
$660,931/$6,644,252 = 9.9% $820,470/$7,146,079= 11.5%
2. Gross profit ratio……………....
$2,859,882/ $6,644,252 = 43.0% $3,280,848/$7,146,079 = 45.9%
*An acceptable alternative solution would be to include minority interest in equity.
**Taken from consolidated statement of income.
Analysis and Interpretation: Hershey’s performance generally improved in
all areas evaluated for the profitability metrics reported in the table above
with the exception of return on common equity.
Teamwork in Action — BTN 17-6
Part 1
Team reports should look something like the following:
Horizontal Analysis
Horizontal analysis is comparing a company’s financial statement amounts
across time. We compare data from comparative statements that are
horizontally aligned; that is, we compare the same items from one period to
another period. The change disclosed by the comparison is generally
Example: Assume that prior year sales equal $240,000, and current year
sales equal $300,000. Horizontal analysis of sales yields a $60,000 increase
17-969