Entrepreneurial Decision — BTN 16-7
1. It is common that small businesses must pay cash in advance for items
such as rent, advertising, supplies, and facilities expansion. Consequently,
2. As a privately owned company, it can potentially raise cash financing for
expansion by selling shares in the company or by borrowing money. The
Entrepreneurial Decision — BTN 16-8
Memorandum
To: Jenna and Matt Wilder
From: Your name
Subject: Performance evaluation of Mountain High
Date: Current Date
I have completed my evaluation of your company, Mountain High. My
conclusion is that Mountain High is performing well. This is in spite of its
reported net loss and its negative net cash flow, which I explain in this
memorandum.
First, with respect to the net loss, please note that it includes an $85,000
extraordinary loss. Absent this extraordinary loss, Mountain High would report
a $75,000 net income. Using year-end total assets, Mountain High’s return on
assets would be roughly 9.4% (computed as $75,000 divided by $800,000).
This return is reasonable for a company in its second year of operations.
Second, with respect to its net cash outflow of $(5,000), please note that this is
mainly due to Mountain High’s renovation and expansion activities. This is
reflected in its summarized statement of cash flows. Specifically, its cash
flows provided by operating activities are an impressive $295,000. Again,
using year-end total assets of $800,000, Mountain High’s operating cash flow
on total assets ratio is roughly 36.9%. This return is especially good for a
company’s second year of operations.
Consequently, my evaluation is positive. Operating cash flows are very good
and attention should be directed at maintaining or increasing these amounts.