Chapter 7 Problem 15 Suggested Answers
Given Data:
Marketing Research Costs, to date 20,000$
Initial cost of new equipment 300,000$
Licensing rights to use images (To be expensed for tax purposes at time 0) 350,000$
Depreciation method Straight-line over 5 years to 0 salvage value
Selling price of new equipment in 3 years* 130,000$
Incremental annual sales 800,000$
Incremental annual production costs 200,000$
Incremental annual selling
and administrative costs 80,000$
Current annual overhead costs 200,000$
Immediate advertising expenses for launch (To be expensed for tax purposes at tme 0) 190,000$
Working capital required, as a % of production costs 7.50%
Minimum required rate of return 10%
*The company must pay a 40% tax on the difference between the selling price and the asset’s book value at time of sale.
Assumptions and calculations:
Change in Net Working Capital Table: End of Year
NWC 15,000 15,000 15,000 0
Change in NWC 15,000 0 0 (15,000)
Using the information above, the cash flows from this project appear in the table below:
Plant and equipment (300,000)$ 126,000$
Initial cost of licensing rights after taxes (210,000)
Immediate advertising expenses after taxes (114,000)
Subtract increases in net working capital (15,000) – – 15,000
Total costs (639,000)$ 0 0
Total salvage value 141,000$
Sales 800,000$ 800,000$ 800,000$
Cost of sales (200,000) (200,000) (200,000)
Gross Profit 600,000 600,000 600,000
Selling and administrative expenses (80,000) (80,000) (80,000)
Operating Income 520,000 520,000 520,000
Depreciation (60,000) (60,000) (60,000)
EBIT 460,000 460,000 460,000
Tax at 40% (184,000) (184,000) (184,000)
Net Income 276,000 276,000 276,000
Add back depreciation 60,000 60,000 60,000
After-tax cash flow 336,000$ 336,000$ 336,000$
Free Cash Flow (639,000)$ 336,000$ 336,000$ 477,000$
Net Present Value 10% 302.52$ million
Internal rate of return 33.7%
The marketing research costs are sunk and therefore not incremental.
The current overhead is not incremental (it is incurred even without the project).
Straight-line depreciation of the equipment over five years = $300,000 / 5 = $60,000 per year. The sale of the equipment at the end of the 3rd year involves a profit equal to the selling price minus
the book value (130,000 – 120,000, where book value = 300,000 – 3*60,000). This profit is taxed at 40%, meaning the company pays $4,000 on sale, leaving a net cash receipt of $126,000.
Working capital of (.075)*(200,000)=15,000 must be invested immediately. Working capital levels do not change until liquidation of the business at the end of the third year, when the investment
is recouped in full.