Chapter 2
2. a. Price-to-earnings ratios are highly dependent on future growth expectations. I would thus
expect high-growth Google to have the higher ratio than low-growth Union Pacific.
b. The financial institution should have the higher debt-to-equity ratio because the liquid,
relatively safe nature of its assets enables it to borrow more money at attractive rates. And
c. The appliance manufacturer should have the higher profit margin because it adds more
value to its product than a grocer does and hence can charge a higher markup over cost.
d. The jewelry store should have the higher current ratio. Jewelry stores typically need to
4. a. ROE will most likely fall. The numerator of the ratio, net income, will decline because the
acquisition, a highly unlikely event, ROE will decline.
b. This, however, is not important to the decision. This is another example of the timing
problem. If the technology company has great promise, it may make complete sense to
6. Your colleague’s argument has a couple of holes in it. First, he has forgotten the timing
problem. The investment has consequences over many years, and it is inappropriate to base
the division’s ROI. Conversely, high return divisions, such as yours, will find few
opportunities beating the division’s ROI. We will look at this issue again in Chapter 8 as part
of our look at Economic Value Added.