Chapter 04 – Time Value of Money 1: Analyzing Single Cash Flows
integrated mini-case Investing in Gold
People have had a fascination with gold for thousands of years. Archaeologists have discovered
gold jewelry in Southern Iraq dating to 3000 BC and gold ornaments in Peru dating to 1200 BC.
The ancient Egyptians were masters in the use of gold for jewelry, ornaments, and economic
exchange. By 1000 BC, squares of gold were a legal form of money in China. The Romans
issued a popular gold coin called the Aureus (aureus is the Latin word for gold). By 1100 AD,
gold coins had been issued by several European countries. Gold has been a highly sought-after
asset all over the world and has always retained at least some economic value over thousands of
years.
The United States has had a very chaotic history with gold. For example, in the Great
Depression, President Franklin D. Roosevelt banned the export of gold and ordered U.S. citizens
to hand in all the gold they possessed. It was not until the end of 1974 that the ban on gold
ownership by U.S. citizens was lifted. By 1986, the U.S. government’s attitude on gold
ownership had completely turned around, as evidenced by the resumption of the U.S. Mint’s
production of gold coins with the American Eagle. However, U.S. investors have little more than
30 years of gold-investing experience. Figure 4.5 shows how the price of gold per ounce has
changed since 1974.
Figure 4.5 December Gold Prices Since 1974
Data Source: Kitco (www.kitco.com)