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Chapter 11 – The Asia Pacific Region
Teaching Objectives
Because more than half the people on the planet live in this region it deserves a chapter focused on it
characteristics. The Asia Pacific Region is also the fastest growing area of the world, particularly lead by
China. Also, because great poverty is part of the picture, particularly in both China and southern Asia, the
discussion of Bottom-of-the-Pyramid concept is most pertinent here. Finally, China’s size and complexity
justifies a focus on the diversity of the Middle Kingdom and its cultures and economies. The teaching
objectives of this chapter are to:
1) Communicate the reasons for the dynamic growth in the area.
2) To discuss the reasons for and the importance of Japan’s slow growth.
3) To present the concept of the Bottom-of-the-Pyramid Markets
4) To demonstrate the diversity across the region
5) To describe the interrelationships among countries in the region
6) To describe the diversity within China
Comments and Suggestions
1. You might lead a discussion about the incredible consecutive advances of Japan, the Four Asian
Tigers, and now China. Have the students list the reasons for this phenomenon and have them
predict whether the others will continue to follow the example of Japan and stabilization.
2. You might have your Asian foreign students in class describe the diversity in the region as they
have witnessed it. Also, they might point out the commonalities as well.
3. Another controversial, but stimulation topic is the advantages of democracy/free-enterprise
economies in the U.S. compared to more tightly controlled economies is some of the nations in
the Asia Pacific Region.
Lecture Outline
I. Dynamic Growth in the Asia Pacific Region
A. The Greater China
B. Japan
C. India
D. The Four “Asian Tigers”
E. Vietnam
II. Bottom-of-the-Pyramid Markets
III. Asia Pacific Trade Associations
A. ASEAN+3
B. APEC
IV. A Focus on Diversity within China
A. Northeast China
B. Beijing-Tianjin
C. Shanghai and the Yangtze River Delta
D. The Pearl River Delta
E. The Other Billion
F. Differences in Negotiation Styles within the Greater China
G. Marketing Opportunities in the Greater China
