Chapter 20 – Management Compensation, Business Analysis, and Business Valuation
20-55 Research Assignment; Business Valuation (50 min)
1. The authors make the point that a successful business strategy expert
must be a very competent business valuation expert, and vice versa,
and thus, the roles of the two converge. For example, a business
valuation expert who does not fully understand the company’s strategy
2. The authors cite their research and include example companies to show
that a great product does not necessarily produce a great, valuable
company. The key is the competitive environment and the customer
needs. There may be competitors that supply the same great product
but at a better price or better customer service. Or alternatively, the
3. The explanation here follows that in part 2 above. That is, the
“differences” have to be those differences that the customers are willing
4. The explanation here follows from the above. A great product does not
mean a great company and a great company does not mean a great
stock. A great stock is one for which investors see a relatively certain
and positive direction in earnings and, particularly, cash flows.
Investors may see for example the same level of cash flows in Company
A as in Company B in the current year, but have different expectations
Price-Earnings ratio, or “earnings multiple” as explained in the chapter.
20-55 (continued –1)
20-50
Education.