Chapter 12 – Strategy and the Analysis of Capital Investments
12-61 Research Assignment, Strategy (45 Minutes)
This assignment pertains to the following article: Thomas L. Barton and John B.
MacArthur, “The New Hue of Green for the Management Accountant,” Strategic Finance
(March 2011), pp. 36-41. The article focuses on investment in energy-renewal projects
and the role of the management accountant in the evaluation of those investments. The
article uses as the basis of discussion the actual investment decision (wind turbine
investment for Jiminy Peak Mountain Resort) faced by a ski resort located in western
Massachusetts. Useful websites include the following:
www.jiminypeak.com
www.eos-ventures.com
http://articles.cnn.com/2009-02-27/tech/ski.wind.turbine_1_jiminy-peak-mountain-
resort-wind-turbine-zephyr?_s=PM:TECH
http://northernpower.kiosk-view.com/bolton-valley
1. According to the authors of the article, what was the managerial question (that
is, decision) facing management of Jiminy Peak Mountain Resort?
Jiminy Peak Mountain (Ski) Resort is similar to other such resorts in two major respects:
(1) they use a significant amount of energy (snow-making machines), and (2) this
would help meet the power needs of the resort. The importance of this decision is
heightened by the rapidly increasing electric rates paid by the company.
2. List the major relevant costs and cost savings (financial benefits) associated
with the investment decision proposal you identified above in 1.
the net investment outlay for the wind turbine was partially offset by a grant
($582,000) from the Renewable Energy Trust Fund (supported by a special
charge on Massachusetts electric bills)
excess energy generated by the wind turbine could be diverted (i.e., “sold”) to the
12-110
Education.