11-24 Special Order; Use of Opportunity Cost Information (30 minutes)
1. The special order should have been accepted since the relevant cost is
$3.50 − $1.50 = $2.00 per cap, or $2.00 × 15,000 = $30,000 total cost.
2. Research studies have consistently found that decision makers often
ignore opportunity costs. For this reason, it is particularly important that the
development of decision-making skills place particular emphasis on
identifying and incorporating opportunity costs. Interestingly, a recent study
found that decision makers with greater expertise in developing
comparative income statements appeared to ignore fixed costs more than
costs.
Other studies have shown that the decision maker’s cognitive style, the
presence of unused capacity, or the relative amount of the opportunity cost
can affect the use of opportunity cost information by the decision makers in
experimental studies. Overall, these results show that in practice, decision
makers have a difficult time using opportunity cost information properly and
consistently.
References: Sandra C. Vera-Munoz, “The Effects of Accounting
Knowledge and Context on the Omission of Opportunity Costs in Resource
Allocation Decisions,” The Accounting Review, January 1998, pp. 47–72.
Steve Buchheit, “Reporting the Cost of Capacity,” Accounting,
Organizations and Society, August 2003, p. 549; Robert E. Hoskin,
“Opportunity Cost and Behavior,” Journal of Accounting Research, Spring
1983, p. 78; Robert Chenhall and Deigan Morris,” The Effect of Cognitive