Chapter 01 – Cost Management and Strategy
EXERCISES
1-36 Strategy; Real Estate Services (15 min)
This exercise can be used to provide a good perspective for the
students to see the role of cost management in solving business
issues, and in placing the management accountant in more of a
leadership role in the firm. It also provides an early motivation for the
cost behavior issues to be discussed later in chapter 3 and chapter 8.
The management accountant has a hunch that the company is
about to take on a potentially damaging strategic initiative. This is a
great opportunity to begin to play more of a strategic role in the
company. The first step should be to obtain the relevant information
about projected revenues and costs and do a careful analysis of the
likely profitability of developing the new, smaller customers.
Here’s how the case might be used in a class discussion. First,
ask the class to identify the types of costs likely to be incurred by this
company in providing its service. The answers are likely to include
labor costs and materials for cleaning and maintenance, in addition to
costs for maintaining the firm’s office. As these examples are given,
put them on the chalkboard and collect 6 or 8 of them. Then, ask
how each of these costs might differ between large and small
customers. For example, the cost of cleaning labor and materials will
likely be somewhat proportional to the square feet of space each
customer occupies, so that cost projections based on current
customer experience is likely to be useful in estimating the
costs/profits of the smaller customers. However, security costs are
likely to not vary greatly based on the size of the customer. How
does this affect the pricing and the potential profitability of the smaller
customers? Similarly, how will the office-related costs of managing
the customer account differ between large and small customers –
probably not much at all. Overall, the fact that some costs will not be
proportional to customer size (as measured by square feet of office
space) means the smaller customers will be more costly, per unit of
floor space, than the larger customers. This should be taken into
account in pricing the smaller jobs and in projecting profits from the
smaller customers.
1-17
Education.