Chapter 08 – Intellectual Property and Unfair Competition
pay in order to make programming available to their paying subscribers. Of course, then,
Aereo could keep its prices low for its subscribers. Note, but probably only in a general
sense, the Court’s discussion of the Transmit Clause in the Copyright Act and of how a
violation of that clause serves as a violation of copyright owners’ performance right.
Does the Court’s decision have a substance-over-form feel to it? (I.e., Aereo’s form
differs from that of CATV providers (the forerunners of today’s cable networks), but its
substance is the same in terms of the access to copyrighted programs that consumers get).
Does the Court seem to be saying that Aereo’s method achieves the same results cable
companies achieve, that Congress clearly wanted CATV’s (and therefore cable
companies’) actions to be subject to the Copyright Act, and that Congress therefore
would have wanted an Aereo-like method to be subject to the Copyright Act as well?
5. Explain that the Copyright Act includes a provision setting forth the first-sale doctrine
(largely the same doctrine seen in patent law). Start this discussion with basic examples
similar to the textbook example noted at p. 281 of the text. For instance, one who buys a
novel owns that copy of it and can sell or give it to someone else without implicating the
rights of the copyright owner. But the owner of that copy of the novel cannot make
additional copies of it, because doing so would violate the copyright owner’s rights to
make and distribute copies. After such an introduction to the first sale doctrine, discuss
Kirtsaeng, a text case the students are likely to find interesting
Kirtsaeng v. John Wiley & Sons, Inc. (p. 282): The Supreme Court holds that the first
sale doctrine protects Kirtsaeng against copyright infringement liability to Wiley, the
owner of the copyrights on various books at issue in the case.
Points for Discussion: Ask the students to summarize Kirtsaeng’s profit-making plan.
(He had friends or family members in Thailand purchase copies of Wiley-copyrighted
textbooks that Wiley produced outside the U.S. and intended for distribution outside the
U.S.; the purchasers in Thailand would then ship the copies of the books to Kirtsaeng in
the U.S.; Kirtsaeng would then re-sell those copies in the U.S.; and Kirtsaeng, after
paying those who bought the copies for him in Thailand, would make a good profit.) Ask
why, as a practical matter, this worked for Kirtsaeng. (Because Wiley’s overseas editions
of the books were essentially the same as the U.S. versions but were sold at significantly
lower prices outside the U.S. than were charged in the U.S. for the U.S. versions. Thus,
Kirtsaeng could sell the overseas editions in the U.S. at lower prices than would be
charged for the functionally equivalent U.S. versions.) So, what was the possible hitch in
Kirtsaeng’s plan, which might otherwise seem to be a legally permissible way to take
advantage of the first sale doctrine? Ask students about the Copyright Act’s importation
provision, on which Wiley was relying. That provision states that importation of
coyrighted material into the U.S. without the authorization of the copyright owner
violates the distribution right held by the copyright owner and is therefore infringement.
So what is Wiley arguing? (That the importation provision should control, and that the
Court should harmonize the importation provision and the first-sale doctrine provision by
holding that the first-sale doctrine does not apply when the copies at issue were produced
outside the U.S.) Why did Wiley’s argument fail? (Because the importation provision
says that a violation of it is a violation of the copyright owner’s distribution right, as
outlined in the statutory section dealing with rights of copyright owners, and the statutory
section dealing with the first sale doctrine expressly states that copyright owners’ rights
are subject to the first-sale doctrine. Moreover, the section on the first sale doctrine does
not contain language amounting to a geographic limitation of the sort for which Wiley
was arguing. You may have to walk the students through some of this, but they will get
it.) Note the Court’s expressions of concern about the implications for possible future
cases if the Court were to read a geographic limitation into the section on the first sale
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