Chapter 8 - Global Marketing Marketing 5th
Answers To End Of Chapter Learning Aids
1 What is globalization? Why is it important for marketers to understand what
Globalization refers to the processes by which goods, services, capital, and people,
information, and ideas flow across national borders. Globalization allows gods and ideas
2 Moots is a high-end bicycle manufacturer located in Steamboat Springs, Colorado.
Assume the company is considering entering the Brazilian, Chinese, and Indian
markets. When conducting its market assessment, what economic factors should
Moots consider to make its decision? Which market do you expect will be more
lucrative for Moots? Why?
By taking the perspective of a global marketing professional considering expansion,
students should recognize the need for analyses of the Brazilian, Chinese, and Indian
markets and thus recall the key concepts of an economic analysis.
3 Now consider the political, economic, and legal systems of China, India, and Brazil.
Explain why you think one country might be more hospitable to Moots than the