5-25: Economic Situation Depending on the time of year, discuss
projections about Christmas shopping,
vacation planning, or home buying.
Various economic factors affect each of
The web link leads to the Consumer
Confidence Index which takes into
account how consumers feel about how
the economy is doing. This economic
indicator relates directly to spending.
5-26: Political/Regulatory Environment:
Competitive Practice and Trade Legislation
This list includes the major legislation
designed to ensure a competitive
marketplace and clearly demonstrates
the U.S. government’s long history of
enacting laws that protect fair trade.
5-27: Check Yourself 1. Culture, demographics, social
issues, technological advances,
economic situation, and
2. Country Culture is the entire
country but regional culture is based
on the region or area within the
3. Thrift, Greener consumers,
marketing to children, privacy
concerns, and time-poor societies.